The Milwaukee Public School's Head Start program grappled with low completion rates and accessibility hurdles in its enrollment process. Formal language and vague directions were barriers to families with low literacy levels and to non-native English speakers, compromising the program's outreach to its intended audience.
A overhaul of the most problematic form. This redesign focused on enhancing language, tone, and question clarity. Personas, crafted from interviews with Head Start families and the resulting findings of this research, directed these changes.
Following the revisions, both user feedback and form completion rates showed improvement. The updated form now better serves the needs of families with low literacy levels and those who are non-native English speakers, boosting the program's overall efficacy and reach.